SMART™ Project Evaluation
Star Marketability Assessment Report
Star Marketability Assessment Report (SMART™) to provides real-world information to the developer at a cost less than the traditional feasibility study, and which is written from the viewpoint of principals who have been on the front lines in developing, marketing and selling high-end fractional interests.
The report is made up of two components which, when combined, will give you the information needed to make a go-or-no-go decision, and a head start on the specific nature of the offering:
- A consumer research component which will provide statistical analysis of target audience demographics, levels of affluence, vacation travel habits, vacation home ownership patterns, levels of understanding of fractional ownership, and propensity to purchase a fractional product at certain price levels.
- A written report authored by the principals of Star Resort Group offering (1) SRG’s professional opinion on the marketability of the project based on alignment with - or reasonable exceptions to - generally accepted criteria for success; and (2) preliminary recommendations on project scale, fraction size, use plan, architecture and interior design, services and amenities, and pricing.
